A full review of the Roku Ultra 2024 streaming box. See if this 4K device is still the best value after Prime Day, and how it compares to Fire TV.
I didn’t expect to switch streaming devices. My Fire TV was fine. But when I saw the Roku Ultra 2024 drop to $69 during Prime Day, I gave in — half out of curiosity, half because I wanted a UI that didn’t shove sponsored content in my face.
Two weeks later? I’m seriously wondering why I didn’t do this sooner.
If you’re looking for a smooth, fast, and ad-minimal 4K streaming experience, this review will walk you through what the Roku Ultra 2024 actually delivers — and what it doesn’t.
First Impressions
Unboxing was simple, clean, and oddly satisfying. You get:
- The device
- Voice remote with shortcut buttons
- Premium headphones
- Power adapter + HDMI cable
The remote feels solid, and setup was instant — plug in, sign in, stream. No weird menus or required apps. Roku knows you want to watch TV, not configure a rocket.
Key Features and Benefits
- 4K UHD with Dolby Vision and HDR10+ support
- Wi-Fi 6 and Ethernet port for stable streaming
- Backlit voice remote with customizable shortcuts
- Lost remote finder (seriously useful)
- Private listening mode (with headphones or Roku app)
- USB + microSD slots for media playback and storage
Real-Life Use (The Good Stuff)
Let’s get this out of the way: the Roku UI is smooth. No lag. No stutter. Launching Netflix, YouTube, or Apple TV takes seconds. Voice search actually works — and it’s not trying to sell me ads with every breath.
The private listening feature has been a surprise win. I’ve used the bundled earbuds to binge late-night shows without waking anyone. And the customizable remote buttons? I’ve set one for Plex, another for YouTube. Time-saver.
Streaming performance is crisp at 4K HDR10+. I stress-tested it with 3 apps running, YouTube on the side, and downloads in the background. Zero buffering.
The Drawbacks (Keep It Honest)
- The remote still uses batteries (not USB-C rechargeable)
- Voice search works but isn't as smart as Alexa or Google
- You’ll need to disable a few default menu ads manually
Also, if you’re deep in the Amazon ecosystem (Alexa routines, Fire tablets, etc.), Roku might feel a little detached.
Roku Ultra 2024 vs Fire TV Stick 4K Max
Feature | Roku Ultra 2024 | Fire TV Stick 4K Max |
OS/UI | Clean, fast, neutral | Amazon-heavy, ad-driven |
Audio | Dolby Atmos, private listening | Dolby Atmos |
Connectivity | Ethernet + USB + microSD | Wi-Fi only |
Storage expandability | Yes | No |
Price (after deals) | ~$69 | ~$44 |
Verdict: Fire TV Stick 4K is cheaper and fine for casual users. But for serious streamers, the Ultra offers faster performance, less ad clutter, and more ports.
Who This Product is For
- Cord-cutters tired of laggy interfaces
- Households that stream 4K on multiple services
- Late-night binge-watchers (private listening = lifesaver)
- Anyone who wants speed + simplicity without tech headaches
Final Verdict
The Roku Ultra 2024 is a quiet beast. It doesn’t scream for attention — it just works, and works well.
If you want top-tier streaming without ads shoved into your retinas, this is easily one of the best 4K streamers under $100 — even post-Prime Day.
FAQ
Q: Does Roku Ultra support YouTube TV, Netflix, Apple TV+, and Plex?
A: Yes — all major apps are supported and updated regularly.
Q: Can I use Bluetooth headphones with it?
A: Not directly. But use the Roku mobile app to pair headphones for private listening.
Disclosure: As an Amazon Associate, I earn from qualifying purchases.